3 Traffic & Marketing Mistakes You Are Likely Making

Introduction

Ask virtually any internet marketer on the planet if they have sufficient traffic, and I’m willing to bet the response is “no.” Even those responsible for the massive traffic figures still desire more. This rationale is straightforward: more traffic equals more customers, sales, and money. Traffic generation resulting in conversion is the lifeblood of any online business.

Although most marketers desire increased traffic, a significant number of marketers are making fatal traffic mistakes. Indeed, they are shooting themselves in the foot by settling for a trickle of traffic when they could be considerably more successful.

3 Traffic & Marketing Mistakes You Are Likely Making

Nobody is immune to these traffic generation mistakes, especially if you are new. Here are three traffic and marketing mistakes you are likely making.

Selecting Individual Traffic Methods

You’ve probably read many books, blog posts, articles, and other stuff on traffic generation. You may have already begun building a strategy for which traffic strategies you will employ and which you will not.

Hold on, just a second!

If you entirely disregard a traffic strategy because you believe or know it will not work, that is one thing. 

However, attempting to create traffic from a decade-old, non-targeted source, such as a “start page” exchange, is ineffective. If you hear about this in an outdated traffic report, you may disregard it.

I’m referring to ignoring tried-and-true approaches for attracting targeted traffic to your website. Here are a few examples:

• You don’t want to start a mailing list or publish a blog because you don’t want to construct and commit to a publication schedule.
• You do not desire joint venture partners or affiliates, as you prefer to work alone.
• You disregard social media even if your target demographic is youthful and known to spend the day on Facebook.

What does it matter if there is a traffic technique that you do not like to implement? Then pay someone to complete the task for you. If you want to establish a profitable business, you shouldn’t ignore a potential traffic method simply because you don’t want to execute it yourself.

Being Inconsistent

Sometimes, marketers begin their efforts to increase website traffic with great enthusiasm. They start running advertisements, engaging in content exchanges, blogging, creating a Facebook profile, optimizing their pages for search engines, establishing an affiliate network, and so on.

It continues for a few weeks, and the traffic volume increases significantly. When the marketer notices that his traffic logs are filling up with targeted traffic, he diverts his attention and begins working on something else. Many marketers believe that if they cease their marketing efforts, traffic will continue to flow on its own.

Unfortunately, it doesn’t function like that. The impact of content swaps diminishes as the content falls off the blogger’s homepage. The search engine rivals displace your pages from the top positions. When Facebook fans and blog readers realize there hasn’t been fresh content in a while, they leave. Affiliates lose interest and pursue alternative alternatives. Undeniably, paid advertisements cease to attract visitors once campaigns are terminated.

Here is the point!

Every day, you must do something to enhance your website’s traffic if you want it to continue arriving and growing over time. For instance, you may perform one or more of the following daily:

• Recruit new affiliates or joint venture partners. You may set a target to locate five new partners by the end of the week.
• Send marketing partners an email. At the very least, you can give them new promotional resources, such as adverts, blog articles, and graphics. Send a notification regarding an upcoming affiliate contest if you want to attract their attention.
• Publish something on your blog, another site, or social media. Or perform all three. Aim for something that will captivate readers and spark debate. 
• Create a viral video. It may be something humorous, extremely beneficial, or even contentious. Then, publish it on social media and see its reception.
• Send an email to the members of your list. The only way to establish a solid relationship with your list is to provide them with engaging content at least once weekly.
• Launch a Facebook advertising campaign. Use the platform’s power tool to place your advertisement in front of the most focused audience imaginable.

And many more! Continuous small steps lead to significant effects over time.

And now for the third mistake.

Skipping Tracking and Testing

Many marketers waste significant time and resources on ineffective advertising methods. Perhaps they use ineffective advertisements or calls to action. Maybe their landing pages stink. Or perhaps they are posting advertisements in locations where they receive little response.

Why would anyone continue to waste money and time on ineffective advertising? Because these marketers are unaware that their advertising is ineffective.

And what do you know? Unless you track and test your advertising initiatives, you may be squandering a lot of money and time on ineffective ads.

Therefore, you must begin meticulously tracking what works and what doesn’t. You will require a tool to monitor and statistically test your advertisements and campaigns. Numerous programs are available, such as Google Analytics. Check your other tools for tracking capabilities. Your email service provider is a good example, as many larger carriers can track open and click-through rates.

Once you’ve decided what to test, test only one piece of your advertising strategy at a time. Thus, you can be confident that any change in conversion rate is attributable to that one variable and not another.

For instance, if you’re testing the optimal time of day to send emails – 9 a.m. or 9 p.m. – you must randomly divide your list into two groups and send the same email to both groups. If all other aspects of the emails are identical, then any change in conversion rate can be attributed to when they were sent.

Conclusion

Despite the seeming simplicity of these three traffic generation mistakes, committing them will result in a massive loss of website visitors. Therefore, test everything, diversify your traffic methods, and take constant daily action to increase your traffic.

Therefore, the question is, what else should you do to increase traffic? What is the most effective traffic generation method for attracting targeted traffic?

The answers to these questions can make or destroy your organization, so you’ll want to obtain them from the most reliable source possible.