5 Tips For Crafting Compelling Email Subject Lines


The subject line is the first thing you need to get right in your email marketing. If you can’t get your subscribers to open your emails, it doesn’t matter how good the actual email is. 

5 Tips For Crafting Compelling Email Subject Lines

It’s easy to spend much time crafting a great message and slap a subject line on it at the end. However, the better approach is to spend some time writing your email subject and see what type of headline gets you reasonable open rates. Here are five tips to get you started. 

Keep It Short 

You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices. 

Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. 

Avoid “Spammy” Words 

Stay away from using any words we all associate with spam emails. Words like “sale,” “discount,” “coupon,” “free,” “limited time offer,” and even “reminder” are overused, and even if they don’t trigger a spam filter and make it to your reader’s inbox, chances are high they’ll get ignored. 

Not everything will work well in every niche. Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Find the subject lines that get your readers to open your emails and tweak from there. 

Personalize It 

While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it a try and see if it works for you. Don’t overdo it, but use it when you need them to open the email. 

Depending on what data you collect when your readers sign up, you can personalize other things like their location, for example. Seeing the name of your state or city in an email subject line will surely get your attention. 

Pique Their Curiosity 

We are all nosy, and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line will also work. 

The idea here is simple. You want your readers to click and open the email to find out what the heck you’re talking about or how the story ends. 


Email marketing is a powerful tool to help your business reach a wider audience. However, you might have many spam complaints if you don’t know how to write compelling email subject lines. Alternatively, you may not receive spam complaints, and that’s because your subscribers don’t open your emails. Learn about the various tips for crafting persuasive email subject lines that will help your marketing efforts smoothly. Once you find the ones that work, keep them in your swipe file.

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