Introduction In the past 15 years, compiling a large list quickly for email marketing was straightforward. When email marketing was still new, many people gave away their email addresses in exchange for a cheap...
Introduction The subject line is the first thing you need to get right in your email marketing. If you can’t get your subscribers to open your emails, it doesn’t matter how good the actual...
Introduction As an email marketer, you invest a great deal of time each week producing emails for your subscribers, but if your delivery rate is poor, all of that effort goes to waste. If...
Introduction Wouldn’t it be nice if there was a number or a schedule you could follow for your email marketing initiatives? While it would be great if there were research that suggested that mailing...
Introduction Effective marketing involves identifying an audience, determining what they want or desire, and delivering it. That is the essence of email marketing and is still one of the most effective delivery channels. It’s...
Introduction Emails are a powerful tool for businesses. One email can be the way to connect with consumers on many different levels. One email can have the power to increase brand awareness, drive website...
Introduction Did you realize that billions of emails are sent daily? That’s a lot of competition for you to contend with while attempting to capture your audience’s attention. That is why you must learn...
Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the...
Email marketing strategies are always changing. 2021 saw many developments, some unexpected. Let’s take a look at five changes in the industry you should check before 2022 begins. Adapting to these changes and trends...
Here’s the problem: online marketing can seem quite daunting and complicated. This can deter even the most focused of entrepreneurs from ever implementing an online marketing plan. That’s why the goal of this article...
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