4 Ways to Optimize Your Responsive Search Ads

Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward.

Marketers would be wise to start optimizing RSAs to stay ahead of their competitors. Here are four tactics Vallaeys recommends marketers use to improve their effectiveness.

Read more here.