PageDyno: How To Create High-converting & Impressive Landing Pages

Introduction

Regardless of the type of online business you operate, you will need landing pages to present lead magnets and related offers. Most internet marketers and business owners profit most from having many landing pages to attract a larger audience.

However, simply creating many landing pages and sending people to them will not effectively expand your business. The key to this technique is developing impressive landing pages with a high conversion rate.

And you will soon discover how to do just that.

Let’s get started.

How to Create High-Converting & Impressive Landing Pages

Here are the steps to create high-converting & impressive landing pages:

Present a Killer Offer

The first step in establishing a landing page with a high conversion rate is to ensure you have a high-converting, in-demand offer. Do not assume what your audience desires. Instead, conduct market research to determine for sure.

Surveying your audience, searching for popular blog posts, and observing which trending topics on social media are all acceptable methods for determining your audience’s desires. Yes, that works — a bit.

But one of the BEST methods to discover in-demand products is to determine what your niche audience is purchasing. If your audience is interested in acquiring a particular type of goods, they will likely take advantage of your offer if you build a similar lead magnet.

Visit markets such as Amazon.com, ClickBank.com, JVZoo.com, and Udemy.com to determine what your target market is already purchasing.

Observe the following two things:

• The most popular products in your market.
• Products with several competitors selling comparable goods.

These are both indicators that a product is in demand. If you locate a product with several competitors AND many of those competitors are selling well, it’s a solid sign that consumers are hungry for that product type.

Here’s a tip: Offer a digital product that is easy to distribute. Good examples are ebooks/reports, movies, audios, apps, plugins, software, membership site access, webinars, and similar items.

Now, the goal is to avoid being a copycat. Avoid recycling info products, applications, and other digital goods. Create something similar but superior. Give it your unique twist. Offer advantages that your competitors do not provide.

The goal is to develop a new product with a compelling USP (unique selling point). What is the most significant value your lead magnet provides – something that your audience truly desires – that competitors do not? What distinguishes it from similar free and paid offers already available?

Take your time determining this since it will significantly impact the number of individuals joining your list. Obviously, you’ll also need a product of exceptional quality, a captivating title/slogan, and some catchy graphics.

Create Captivating Copy

Now that you’ve developed an attractive offer, the following step is to generate sales copy that conveys the incredible value of your lead magnet.

Do not complete this step by performing only the bare minimum. Yes, you are aware that your product is superb. You are confident that it is something your audience will want. But your audience has no clue.

And because they constantly receive free offers, they will not sign up for yours until you provide them a compelling reason to do so.

That is where persuasive sales copy comes in. A decent landing page need not be lengthy — a few words may suffice, depending on the nature of the offer – but it must be persuasive. It means that your landing page should highlight the primary benefits of your product or service, followed by a call to action encouraging visitors to join your mailing list.

How long or short does it need to be? I cannot provide an exact word count suggestion. However, I can tell you that it should be long enough to urge people to take immediate action yet short enough to capture their attention.

The idea is to place your most compelling benefits at the forefront of the page, followed by a call to action. And then, revisit your USP (unique selling point). You have competition, correct? You’re not the only person selling ebooks, movies, apps, or other goods. 

Why should your visitors join your list to receive your lead magnet instead of taking advantage of your competitors’ offerings? You should highlight that in the headline. Next, you can include a bulleted list of a few additional benefits of your offer, followed by a call to action.

The key to all of this is understanding your audience. What does your audience desire? Which benefits of your product will they value the most? You will need to research to hone in on your audience’s demographics and preferences. This phase will determine the success or failure of your free offer.

For example, let’s pretend you’ve had a free diet guide. Imagine that your audience comprises middle-aged soccer moms who wish to lose their middle-aged spread. Your offer will fail if you develop copy tailored to young males who want to impress women on the beach with their six-pack abs.

Know your audience and what they want, and create content that caters to their specific challenges and needs.

Create Your Landing Page With These Tips In Mind

The overall appearance of your landing page is the last major factor that will affect your conversion rates.

Surely, you’ve seen some awful landing pages. You know the ones I’m referring to: those that appear like they were created by someone using an HTML template from 2010.

You cannot take shortcuts at this stage. If consumers land on your page and discover content that screams “amateur hour,” they will assume that your product is amateurish. They will utilize the back button. They will not return.

Therefore, avoid that by ensuring you have a landing page that genuinely impresses your visitors.

The objective is to produce something that seems entirely professional and will attract your prospect’s attention. If you give your audience something that looks like every other landing page on the earth, they will assume that your lead magnet is the same as every other offer.

Here are three suggestions for designing captivating landing pages:

1. Insert Video Backgrounds. A video background effectively captures your audience’s attention and establishes credibility. For instance, you can utilize a movie displaying your product in use or customers experiencing positive benefits. If you look around, you will see that many large organizations, such as PayPal employ video backgrounds. They do it for one simple reason: it is effective. It works to attract and retain visitors’ interest so that they remain on the website for longer. It works to increase responses and sign-ups for your mailing list. Click here for an example.
2. Use Animated Forms. Nearly everyone uses lightboxes, pop-up windows, and slide-in windows. However, this is not the type of animation we are discussing. Instead, we will discuss animating the form itself. Obviously, it should not constantly be moving, as this would make it more difficult for visitors to fill out the form. The goal is to briefly animate it when the visitor first comes to grab their attention. Here is an example containing an eye-catching animated form and a video backdrop.
3. Use Optin Form Overlays. Typically, landing pages are created on your website. But imagine that you could redirect users to a third-party website and collect leads there. Imagine, for instance, that you could send your users to Wikipedia and overlay your opt-in form on their site. There is no need to envision this, as it is entirely possible. Check out this great example. The benefit of this approach is that your opt-in offer can borrow the credibility of the third-party website. In many instances, this will increase conversions.

Recommendation

One of the keys to your business’s success is to create numerous landing pages that are highly targeted and compelling.

Numerous marketers are adept at building lead magnets in high demand and crafting landing pages that highlight the multiple advantages of those lead magnets. However, many fail to develop an engaging, distinctive landing page.

Outsourcing your page design is a typical solution if doing it yourself is not producing the desired results. But the issue is that this is EXPENSIVE.

If you create many landing pages per month (or even per week), this option can quickly deplete your budget.

Thankfully, there is already a great tool that handles all of this: PageDyno. With PageDyno, you can create all the high-response landing pages you need at a low price. It is a simple point-and-click interface for creating these landing pages, and it takes just two minutes to generate your first page, and subsequent pages are significantly quicker.

PageDyno produces landing pages for your niche that your prospects (and you) have never seen before. You may integrate background movies, animate your opt-in forms, and even overlay them on third-party websites with a single click of the mouse.

PageDyno is the quickest, simplest, and most effective way to do it.

If you want to know more or see the demo, click the banner below.