Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read....
It’s all the little things that count. Your visual content has to be relevant to your page’s topic. Good visual content on your page is just as important as textual content. Optimizing the page...
On the surface, content marketing seems straightforward: Create great content, publish it on channels popular with your audience, and reap business benefits from their attention and interest. Of course, we all know there’s a...
A marketing strategy framework details how you’ll enact your marketing plan and deliver marketing content to your audiences in ways that will help you achieve your marketing goals. It’s often a template or visual...
Do you want to do more with LinkedIn? Are you taking full advantage of the wide range of no-cost marketing features built into the platform? In this article, you’ll discover new ways to tap...
When it comes to marketing your brand, product, or service, there are several ways you can stand out from the crowd. Here are three simple and effective tips to ensure your brand is the...
When you want to use Instagram to build your business, a funnel is essential. By creating organic and paid content for all four stages of the sales funnel, you can continuously grow your audience,...
Do you want your LinkedIn content to reach your target audience? Are you looking for more ways to market on LinkedIn? In this article, you’ll learn how to boost your reach on LinkedIn so...
The best content will always be created with users in mind. But, there are strategic choices copywriters can make to help crawlers better understand their content and promote it accordingly. Here are some SEO...
Instagram business ideas aren’t the same as marketing an existing business on Instagram. Rather, Instagram businesses are operated largely (or, in some cases, solely) on Instagram. The business is dependent upon the social media...
