Introduction Creating content for any purpose, whether for blogs, newsletters, articles, ebooks, etc., can be a challenge for anyone. Even experienced writers can encounter challenges. Writer’s block is a real thing. The good news...
Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read....
On the surface, content marketing seems straightforward: Create great content, publish it on channels popular with your audience, and reap business benefits from their attention and interest. Of course, we all know there’s a...
Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and avoid content creation mistakes that could be hindering the best potential performance of each piece. In...
With a well-designed Content Marketing strategy, you can produce relevant pieces of content that engage, build authority, and reduce client acquisition costs. But what exactly is Content Marketing and what are its practical benefits...
Content curation. It’s also a helpful way to turn your social channels into thought leadership platforms where it’s not always your brand doing the talking. You’ll be known as a go-to resource for your...
Content marketing is all about sharing high quality content on a consistent basis. So great content marketing entails paying more attention to the needs of an audience along the entire buying cycle and tapping...
Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the...
Like content, content types can also go stale – or at least become less tasty to consume. Now that you’ve weathered 2021, it’s time to look into 2022 with fresh eyes. These eight formats...
To get results with content marketing, you must consistently create indispensable content. Adopt the mindset that you can be the leading expert in something and will be creating content that’s different from what everyone...
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